Das Auge trinkt mit, denke ich manchmal. Und dabei beziehe ich mich meistens nicht auf die Farbe des Weins, sondern auf die Gestaltung des Etiketts. Das klingt jetzt vielleicht dilettantisch, vor allem in den Ohren der Weinsnobs, doch wenn ich ohne Informationen die Wahl zwischen 2 scheinbar gleichwertigen Flaschen habe, dann wähle ich – wie fast jeder Konsument – die mit dem ansprechenderen Etikett. Umso besser ist es dann, wenn wie hier, auch der Inhalt stimmt. Read the rest of this entry »
Always refreshing to see newcomers with not only solid wines, but also with fresh ideas for marketing and packaging. Phillip Heinz, aged 23, took over the family vineyards in the Pfalz region (in the Southern part, quite close to the French border) and bottled his first own wine with the 2009 vintage.
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Again one from the colorful US shelves. The intriguing name “Petite Petit” is actually a wink to the wine’s blend composed of Petite Syrah and Petit Verdot. I like the humor in it and I wonder how “big” the wine actually tastes… See more funky labels wines.
As wines have to be marketed more as brands in the US than in Europe, there are numerous colorful and funky labels to be found on the shelves. I spotted this one at a Whole Foods Store in Fort Lauderdale. Is it suggesting a funky rodeo-style Malbec? At least it reminds me that I have to drink a few more Malbecs soon.
Wild Thing, you make my heart sing. But this one is definitely also one for the eye. Winemaker Anthony Hammond, who is a buyer of grapes in Oestrich-Winkel, Rheingau, has always shown a weakness for original and catchy packaging. Just check his online-shop. Read the rest of this entry »
Just wondering what the marketing guys thought when they launched this brand. Is the strategy based on the presumption that anyone likes a naughty girl? Well, as I said in a previous posting, I’m a taker of funky labels but I didn’t buy that one. Seen in a wineshop in Stellenbosch.
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